Google Just Wiped Out A Huge % of Websites from Top Ranking of Google
Google has been doing updates on daily basis this year 2017 and we sometimes see ranking move from page 1 to page 2 or vice versa on daily basis.
However, Google Fred just wiped out a big chunk of the Internet website who uses mostly thin and useless content with automation links. Google has always been telling that they always focus on customer’s experience, giving the best answer to what customer’s searching for.
Most of my friends who used auto blogging to generate useless content are given the boot. Those sites will be long gone and never be seen again in ranking. The sites has been deindex and will never ever see ranking in Google search engine.
Backlinks still play and important role in ranking site and it doesn’t matter the links are PBN links because as long as it comes from high quality site with good content, the link stays there. The only problem arises when Google found the PBN sites are low quality content and will deindex them making their links useless; and once the links are gone, your ranking goes bye bye too.
Google FRED targeting Ads Heavy Site – Is Adsense Dead?
Well this is true in a way because most of my adsense sites ranking has dropped terribly. However it goes against Google Adsense rules that allows 3 ads per page. I am sure now Google it putting more emphasis in their earnings through Google search Ads and retargeting ads rather than sharing its profit with us publishers. Does that mean Adsense now is dead? The answer is yet to be seen and we will have to wait a while more to really draw some solid conclusions.
However, one thing for sure is, if you put ads that is relevant to your content and helps users experience; for eg. if you are doing a review on the top 5 banking services and put relevant ads to that, Google seems to be ok with it.
Google Always Wants Best Customer’s Experience
So what does that meant? Many sites I tested, even with good article about 1000 words, you can see ranking in top 5 pages within a week or so. I believe by adding video content and infographics will really make it the best content piece available there and will give you even higher ranking. Meaning it is not enough just to write a good piece of content now, you need more like videos and infographics to back the post about.
Also always write based on longer tail keyword. Giving exactly what users are searching for is the main priority of Google. How to train a Dog probably is inrelevant now compared to how to train a bulldog or even better, how to train your bulldog not to bite or how to train your bulldog to skateboard.
Is SEO Dead?
I love SEO and SEO is an art. Unless you are prepared to invest your time and effort to building a site that is worthy to the front page of Google, don’t waste your time learning SEO. There are thousands of website or even hundreds of thousands of site competing for holy grail of SEO; the front page and why should Google gives you first page?
You can never cheat Google. Build long term solid backlinks and always focus on giving the best content to users. Your site must be able to navigate easily too (every content can be access within 2 clicks) and of course your website must be mobile friendly. Loading speed and lower bounce rate all plays small but important role in ranking your site. There are probably hundreds of ranking factor but simply focused on writing good, solid content and getting high quality backlinks should propel your site to the top of Google and let you stay there without worrying about all the Google updates.
PS: I could make a video and infographic about this content too!