Workshop Description
This comprehensive program is designed for department-level marketing professionals seeking to enhance their marketing strategies using AI technologies. This program focuses on leveraging AI to optimize marketing campaigns, improve targeting, and drive customer acquisition and retention.
Participants will discover how AI can deepen consumer behavior insights, streamline marketing, and boost ROI. Through interactive discussions, hands-on exercises, and case studies, attendees will gain the skills to advocate for AI-driven marketing solutions aligned with business objectives.
Use AI for Marketing Optimization
Create Value
Enhance targeting and personalization of marketing campaigns.
Increase Revenue
Drive higher conversion rates and customer acquisition.
Reduce Costs
Improve ROI on marketing spend.
Wastage Elimination
Eliminate ineffective marketing efforts.
Who Should Attend?
- Marketing Team Leaders: Professionals responsible for leading marketing teams and looking to integrate AI into their campaign strategies for better results.
- Marketing Specialists: Individuals focused on marketing efforts who want to enhance their strategies using AI technologies.
- Content Marketing Managers: Managers looking to use AI for content personalization and improved customer engagement.
- Social Media Strategists: Professionals who want to leverage AI to optimize social media campaigns and improve audience targeting.
- Brand Managers: Those tasked with developing brand strategies and enhancing brand recognition through data-driven insights.
Workshop Learning Objectives
- Knowledge Acquisition – Participants will gain a comprehensive understanding of AI technologies and their applications in optimizing marketing strategies and improving campaign outcomes.
- Skills Development – Participants will develop skills to analyze marketing data and derive actionable insights using AI analytics tools.
- Application – Participants will learn to align AI-driven marketing initiatives with organizational goals to support business growth and customer acquisition.
LEARNING OUTCOMES
By the end of the course, participants will be able to:
- Understand how AI technologies can optimize marketing strategies and address key challenges in campaign management.
- Utilize AI-driven insights to enhance decision-making and improve marketing efficiency and effectiveness.
- Confidently propose AI solutions to stakeholders, demonstrating the value of AI-powered marketing in achieving business goals.
- Ensure that AI-driven marketing improvements support broader organizational strategies and growth.
Workshop Outline
Module 1: Introduction to AI-Powered Marketing
Module 2: AI for Market Research Strategies
Module 3: Customer-Centric AI Strategies
Module 4: AI-Powered Content Creation
Module 5: AI-Driven Marketing Funnel Optimization
Module 6: Future Trends in AI Marketing
Training Methodology
The PORTMAN Education Group
