Digital Marketing for SMEs

Digital Marketing for SME

RM5,800/ Participant (SST Included)

PERKESO EIS Claimable Training

Digital Marketing for SMEs Objectives

These Digital Marketing for SMEs workshop will help you to set up your landing page, choose the best keywords, write effectively ad copy, and track and optimized the performance of your ads. Start this workshop now to make the most of your ad budget and maximize your marketing goals.

Digital Marketing for SMEs Description

This Course has been designed for busy entrepreneurs that just want to get results fast on the Internet.
Each training module will give you an easy to follow instructions and guide you to growth hack your business using digital marketing. You will be able to handle digital campaigns using the R.A.C.E model.

Expected Learning Outcomes

Drive Consistent, Round-The-Clock Traffic To Your Website or Landing Page
Create, Develop and Optimize Your Own Profitable Google AdWords Campaigns
Advertise Your Products And Services Online Effectively
Boost Traffic and Increase Sales to Your Website
Use Conversion Tracking To Determine The Value Of Your Ad Campaigns
Remarket to Your Previous Website Visitors To Get Them Coming Back To Your Site
Monetize The More Than 6 Billion Daily Searches On Google
Remarket to Your Previous Website Visitors To Get Them Coming Back To Your Site

Expected Learning Outcomes

Drive Consistent, Round-The-Clock Traffic To Your Website or Landing Page
Create, Develop and Optimize Your Own Profitable Google AdWords Campaigns
Advertise Your Products And Services Online Effectively
Boost Traffic and Increase Sales to Your Website
Use Conversion Tracking To Determine The Value Of Your Ad Campaigns
Remarket to Your Previous Website Visitors To Get Them Coming Back To Your Site
Monetize The More Than 6 Billion Daily Searches On Google

Targeted Participants

SME OWNERS OR MARKETS

Who are looking for growing an existing organization’s user or customer base or seeking to add a digital component to their existing marketing skill set.

Workshop Outline

Training Methodology/ Approach

The use of technical and subject matter experts
Relevant and concise course material for each participant
Customized case studies, business simulations
Extensive use of internet throughout course delivery
Group discussions
Whiteboard and flip chart

Workshop Duration : 4 Days Digital Marketing for SMEs Course Modules

Module 1: Introduction to Digital Marketing

– Setting Your Goals
– Understanding Your Customer's Persona
– Planning Your Digital Marketing Campaign
- How To Retain and Automate The Sales Follow Up

Module 2: Setting up Your Landing Page

– What is Wordpress
– Setting up Your First Landing Page
– Customising the Basic Layout
– Setting up Theme on WordPress
– Setting up Contact Form

Module 3: Search Engine Optimisation

– Basic of SEO
– Show to Identify Keywords that Has Searches
– Comparing Your Competition
– Onpage Optimization
– Offpage Optimization
– Using Software for Keyword Search

Module 4: Social Media Marketing(FaceBook)

– What is Facebook Marketing
– How to Setup Page
– Understanding Types of Advertisement on Facebook

Module 5: Facebook Paid Ads

– Best Methods in Using FB Paid Ads
– Setting up and Optimizing a FB Campaign

Module 6: Google Paid Ads

– Understanding the Type of Google Paid Ads
– Setting up Your Google Ads Campaign
– Setting up Remarketing