Digital Marketing Transformation
RM 2600 / PERSON
Expected Learning Outcomes
- Acquire more qualified prospects
- Reduce lead times and nurture leads more effectively
- Achieve a more balanced pipeline
- Increase your conversion rate
- Develop your online brand by creating and promoting relevant content
- Build solid relationships online, ensuring client satisfaction and repeat business
- Adapt the tone, style and type of your content based on your target audience
- Optimize territory and pipeline analysis and define growth strategies
Expected Learning Outcomes
- Acquire more qualified prospects
- Reduce lead times and nurture leads more effectively
- Achieve a more balanced pipeline
- Increase your conversion rate
- Develop your online brand by creating and promoting relevant content
- Build solid relationships online, ensuring client satisfaction and repeat business
- Adapt the tone, style and type of your content based on your target audience
- Optimize territory and pipeline analysis and define growth strategies
Targeted Participants
SME Owners / Business Development Manager
Who are planning to growing an existing organization's or customer base or seeking to add a digital component to their existing marketing skill set
Workshop Outline
Training Methodology/ Approach
- The use of technical and subject matter experts
- Relevant and concise course material for each participant
- Customized case studies, business simulations
- Extensive use of internet throughout course delivery
- Group discussions
- Whiteboard and flip chart
Workshop Duration : 2 Days Digital Marketing Transformation Training Course Modules
Strategic View: Planning The Campaign
Companies that create a plan, succeed. Whether it’s a business plan, marketing plan or digital plan.
– Online Marketing Goals
– Online Marketing Objectives
– Marketing KPI
You can create a comprehensive digital marketing plan.
– Online Marketing Goals
– Online Marketing Objectives
– Marketing KPI
You can create a comprehensive digital marketing plan.
Analysis: Customer Insights And Target Audience
Your online marketplace analysis summaries how the target audience for your campaign consumes media.
– Who’s Buying From You? Why?
– How Do They Find You (E.G. Using Search Engines, Comparison Or Media Sites)?
– Who Else Do They Buy From?
– How Could You Increase Your Target Audience?
– Where Else Do Your Customers Spend Time Online?
– You will be able to create a customer persona profile.
– You will be able to identify the the motivation of why customer buy from you and the reason they don't.
Strategic View: Planning The Campaign
Companies that create a plan, succeed. Whether it’s a business plan, marketing plan or digital plan.
– Online Marketing Goals
– Online Marketing Objectives
– Marketing KPI
You can create a comprehensive digital marketing plan.
– Online Marketing Goals
– Online Marketing Objectives
– Marketing KPI
You can create a comprehensive digital marketing plan.
Analysis: Customer Insights And Target Audience
Your online marketplace analysis summaries how the target audience for your campaign consumes media.
– Who’S Buying From You? Why?
– How Do They Find You (E.G. Using Search Engines, Comparison Or Media Sites)?
– Who Else Do They Buy From?
– How Could You Increase Your Target Audience?
– Where Else Do Your Customers Spend Time Online?
– You will be able to create a customer persona profile.
– You will be able to identify the the motivation of why customer buy from you and the reason they don't.
Content Marketing: Content Is King
When you start a campaign you need a hook, theme or main message you want the
audience to recall and act upon.
– Promoting New Products
– Launching New Products
– Brand Messaging
– Promotional Offers and T&Cs
– Developing Online Value Propositions
– Reasons to Click
– Viral Content
– You will be able to identify viral content immediately and use it for your business.
– You will be able to craft quality call to action messages that will attract customers to take action.
Reach: Media Plan / Schedule / Timeline
In this step we will review decisions around three key issues of media investment:
Overall investment in different media types. Variation of spend through time and
media integration Some of media covered will be :
– Google Ads
– SEO
– PPC
– Facebook Marketing
– Remarketing?
– Emailing
– Social Media Marketing
– You will be able to create contents to interact with your audience.
– You will find fun and interactive ways to collect leads from your customers.
– You will be able to identify your customer profile better through these online strategies.
Analysis: Customer Insights And Target Audience
Your online marketplace analysis summaries how the target audience for your campaign consumes media.
– Who’S Buying From You? Why?
– How Do They Find You (E.G. Using Search Engines, Comparison Or Media Sites)?
– Who Else Do They Buy From?
– How Could You Increase Your Target Audience?
– Where Else Do Your Customers Spend Time Online?
– You will be able to create a customer persona profile.
– You will be able to identify the the motivation of why customer buy from you and the reason they don't.
Advance Digital Marketing Strategies Combined
How to encourage sale from existing contacts at the Reach and Act stage through
– Retargeting or Remarketing
– Automated Emails Marketing
– Behavioural Retargeting
– Brand Campaigns in AdWords & Remarketing
– Web Personalization
You will be able to implement advance marketing strategies to further enhance your digital marketing campaigns.
Building Your Affiliate Team
Encouraging sharing and ongoing engagement in campaign.
During the campaign encourage sharing. There are four simple ways to do this:
– Use Social Share Buttons
– Thank Sharers
– Capture Reviews / Post Sale Satisfaction Surveys
– Set Up An Affiliate Marketing Campaign
You will be able to create an affiliate system and program.
– Use Social Share Buttons
– Thank Sharers
– Capture Reviews / Post Sale Satisfaction Surveys
– Set Up An Affiliate Marketing Campaign
You will be able to create an affiliate system and program.
The PORTMAN Education Group
