Ecommerce Malaysia – An Exciting 2017
It is going to be an interesting year for e-commerce in Malaysia because Jack Ma is appointed as Malaysia digital economy advisor and Amazon is coming to Singapore to penetrate the South East Asian Market.
Therefore, it is the best time for business owners to seize the opportunity and make their services known. You still have time to either start your e-commerce business in Malaysia or expand your existing one to reach the global market.
The most challenging part is usually on how to begin. I have come across several people in Malaysia who wish to kick off their online business, but they have no idea of where to start. The truth of the matter is the E-commerce in Malaysia is a lucrative venture. This article will assist you to understand how to start an e-commerce business in Malaysia.
You will discover that the process is not as complicated as you may be thinking. Here is a simple but effective method you can use to start an e-commerce business in Malaysia.
1.0 Choose your Product or Service and Create the Image for your Brand
Selecting a product is the most challenging yet exciting activity for anyone who wants to start an online business in Malaysia. All great products emanate from an idea, and you should begin by brainstorming on any idea that comes to your mind. You can then list down your thought and find out how the products can benefit the clients in each niche.
If you are not sure of what you can sell, you can do an online search for suggested ideas. You also need to develop your brand and command the loyalty of your customers once you offer them an excellent shopping experience. Brand creation is the first important that will assist you to define your position in the market.
2.0 Built Up Your Website Using a Malaysian Hosted E-Commerce Service Provider
Fully hosted e-commerce service providers in Malaysia can assist you to set up your site within a very short period. These platforms usually engage in designing functional e-commerce websites. You will concern yourself with product development and branding issues as experts handle the technical part. You also need to create your free personal online store with Easy Store, Shopify and even Avana.
You could be wondering why you need to go for local e-commerce platforms. Local hosting plays a critical role in solving any issues that may arise on your website. It’s good to have someone who can guide all your steps.
Another step is to leverage on existing market place like Lazada or 11th Street who will be doing the marketing for you and you can check if your products can sell in smaller scale. This is the best way to start off before investing in a full blown ecommerce site yourself.
3.0 Link the Site to your Social Media Profiles
Social media is the best place to begin when you think of social media marketing. However, it is advisable to have your own store and then link it all your social media profiles. It is the best way to generate traffic for your e-commerce business in Malaysia.
4.0 Learn From Successful E-Commerce Operators in Malaysia
It’s good to maximize on any inspiration or motivation that comes your way. You can search for some of the successful online business stories in Malaysia. This information is readily available on the internet. YouTube Provide a wealth of information when it comes to success stories. You will discover that there is so much you can learn from those who went before you.
If you are in Selangor or KL, there are alot of opportunities available to help your business grow.
One of them will be SITEC | Selangor Information Technology & E-commerce Council which offers great help for Ecommerce starts up and events. DMC do get invited to speak at the conferences at time and we always welcome them as a partner.
Another one will be MaGIC — Empowering the Spirit of Entrepreneurship which another platform for entrepreneurs to learn about digital marketing overall. Did you know DMC founder, Charles Gregory is the first digital marketing consultant to teach digital marketing in MAGIC?
Anyway if you are looking to learn how to set up your e-commerce website, DMC do offer e-commerce training in Malaysia and consultation to grow your digital marketing business.
The PORTMAN Education Group
