Marketing on your Facebook Business Page
The Facebook page is one of the free but great digital marketing tools. The page will assist you to create an identity for your business. Apart from listing the products and services you offer, you can also share posts, images, and links through the Facebook page. However, you need to customize the Facebook page to give it a better sense of business character and personality.

The Facebook business page will assist you to develop the identity for your brand and portray its human side. You can loosen the tie a bit on Facebook by being a bit funny. You may even post one or two crazy videos that speak about your brand.

However, you should be keen of what your main audiences would like to view. Make sure you only share images and videos that are linked to your business. You could also post an article that speaks about the brand on the Facebook page. An ideal situation is where you post a nice mix of educative resources, humor, and updates about the brand. Most people rely on this method but there are more ways you could use Facebook to make your brand known.

Facebook ads is a unique form of advertisement from Facebook. These ads appear in the side columns of the site. Most people refer to these classic ads as marketplace ads. They comprise of an image, headline with copy, and a click through link to a Facebook App, Facebook page, or an external website. This is one of the best techniques you can use to drive website clicks and increase your likes.

The main features of Facebook advertising include in-built ads performance measurement tools, Ad testing that allows you to simultaneously run ad versions for you to compare ad setup and designs, the ability to set the budget of the ads, and Facebook demographic date targeting by interests, education, location, and age of users.

Facebook does not release any information concerning the Ad CTR. It makes it very difficult to measure the success rate of Ads. Generally, Facebook Ads have an average CTR of 0.051% and CPC of 0.80%. However, the Facebook advertising cost of a business varies depending on competition and the targeting options you set.

It can be very beneficial to use Facebook to increase the likes of your brand. Users become followers of your business page once they like the page. Your posts will end up appearing in their Facebook News Feeds. You end up finding more users interacting with your brand. In future, you may transform these relationships into conversations and sales.

Hosting Contests on Facebook
Another Facebook marketing technique that can increase your brand awareness and number of fans running Facebook contests, promotions, and sweepstakes. However, you should be aware that you cannot host these contests through Facebook itself. This means that individuals cannot write answers in the comments or use likes as entries.

Therefore, you must use a third-party application to create the Facebook Contest. You will simply use the Facebook platform to direct visitors to the application. There are several paid tools that can assist you to achieve this objective. However, you can still find some free applications online. One of the sites that offers several free contests is Shortstack as long as your Facebook page has less than 2000 likes. Another site that has excellent free options is Pegamodo. The challenge with most of these free tools is that they have limited options.

This is a form of Facebook ad that shows the interactions of the user such as his likes and friends. Sponsored stories capitalize on the concept of word of mouth marketing. A user may pay more attention to a page he sees that more than three of his or her friends like. The main objective of sponsored stories is to make sure that the user takes an action that is similar to his friends.

Advertisers may choose to show the likes of friends if they want to generate more likes. A business may also show the friends who claimed a specific offer if they want more users to claim it. While the action of claiming an offer, or liking a page will be automatically posted into the feeds of the user, some of the users may overlook the posts.

Sponsored stories are positioned strategically to allow them appear in the right-side bar and new feeds. This is the only ad format that you can find on mobile devices. These stories are not only applicable to offers and likes as you can also use them with all Facebook open graph applications.

This options allows owners of a Facebook page to pay a flat rate to have their individual Facebook posts send to a specific number of users which enhances the reach and impressions of a particular post. Some people wonder why they have to pay in order for their followers to view their posts. The assumption is that any user who has liked my page should see my posts in their feeds.

The term impressions refer to the number of times the content you publish reflects in the news feed of the user. Impressions can either be paid, organic or viral. Viral impressions refer to the number of times the information that is associated with your page appears in a story that your friend posts.

This application allows investors to label the action of their user with their application. We have billions of interactions that are posted with this Facebook open graph. Enterprises can create third party applications that connect with the users and post a Facebook notification whenever the users perform specific actions using this apps. Facebook open graph enables some creative interactions among users that are outside the common comments and likes.

Some posts may require users to read, taste, or listen. The underlying idea is to generate create ideas for the business. Whenever an application or site prompts the user to log into his or her Facebook account, it normally has nothing to do with the Facebook open graph. One of the perfect examples of how Facebook open graph has become a powerful Facebook marketing tool is Spotify.

In terms of cost per impression and cost per click, Facebook exchange ads are relatively cheap. Therefore, the monetary benefits entirely depend on your business needs. These figures are also subjective to the change as Facebook exchange ads start to appear often in the news feed.

The initials PPC stand for pay per click. In this model, an advertiser must pay a fee each time his or her ad is clicked. You have to send the search engine a small fee every time your ad is clicked as it directs the visitor to your site. The advantage is that most of these clicks results into huge sales. You could pay only $2 for a click but make a sale of $500.

Now we have established the types of Facebook ads type, if you are looking for in house training or want to learn more about Facebook training, do give us a call at 0194715379