Google Analytics Advance Class

RM 2600 / PERSON

Google Analytics Advance Class Objectives

After completing this training, participants will be better equipped with knowledge on how to use Google Tag Manager to add additional tracking to their website, use Google Analytics to build customer segments to analyse cohort behaviour and produce visual, automated reports with Data Studio.

Google Analytics Advance Class Description

This advanced Google Analytics course will take you past the basic uses of Google Analytics to look at how the product works, before checking that you’ve structured your Google Analytics account correctly to collect as much useful data as possible.

Expected Learning Outcomes

Step by step instructions on how to get started and implement Google Analytics
Crystal clear advice on what to do before getting started with Google Analytics
Details on how to interpret data from Google Analytics
The most important reports in Google Analytics and why they really matter
Advice about how to translate raw data into actionable insights

Expected Learning Outcomes

Step by step instructions on how to get started and implement Google Analytics
Crystal clear advice on what to do before getting started with Google Analytics
Details on how to interpret data from Google Analytics
The most important reports in Google Analytics and why they really matter
Advice about how to translate raw data into actionable insights

Targeted Participants

SME Owners or Markets

Who are looking to understand how to collect more website analytic data that can help their business achieve their goals.

Workshop Outline

Google Analytics Training Methodology/ Approach

The use of technical and subject matter experts
Relevant and concise course material for each participant
Customized case studies, business simulations
Extensive use of internet throughout course delivery
Group discussions
Whiteboard and flip chart

Workshop Duration : 2 Days Google Analytics Advance Class Course Modules

Creating a Measurement Plan

– Module 1: Why Do We Need To Plan
– Module 2: Create A Measurement For Business
You will understand why we need to prepare a plan for any Analytics Project and what typically goes into the planning process and the people involved

Collecting Actionable Data

– Module 3: Google Analytics Demo Account
– Module 4: Build Customer Segments
– Module 5: Campaign URL Builder
You will know how to segment data by different groups of customer profiles and how to track traffic sources correctly.

Analysing Google Analytics Report

– Module 6: Setting Up Multiple Views
– Module 7: Applying Filters On Views
– Module 8: Creating Goals
You will understand how to clean up data for accurate reporting while making sure the original data stays accessible.

Google Tag Manager

– Module 9: Introduction & Exercise Preparation
– Module 10: How To Ensure Tracking Codes Work
– Module 11: Event Tracking Basics
– Module 12: Page View Tracking
– Module 13: Video Tracking
– Module 14: Form Tracking
You will do a Google Tagging Exercise with a sample website and understand how to track different types of elements on the website.

Google Data Studio

– Module 15: Introduction To Google Data Studio
– Module 16: Configuration of widgets, adding filters and segments to reports
You will learn how to use Google Data Studio to produce reports from standard templates and from scratch. And you will also know how to connect to the different types of data sources such as Google Sheets and other Google Services.