Advance Search Engine Optimization (SEO) Workshop
RM 3600 / PERSON
Seo Training Malaysia – Top 3 Mistakes and 5 Solid Suggestions to Improve SEO
Hello, I am Charles and co-founder of a digital marketing training company that specializes in Search engine optimization training or SEO in Malaysia. Today I want to share top 3 mistakes I notice that others make that don’t get them to the first page of Google. Mistake number one is working on SEO before your site has a clear direction where it wants to head or achieve.
Mistake 1 – No Clear Direction on Website
Do you have lower prices, free shipping, great customer service, or better product descriptions? Starting with a value proposition simplifies SEO. No matter where your site ranks in search results, if you want to stay on top, searchers need a value prop to click on your site, to come back and revisit your site, and to recommend your site to their friends. Start with a value prop, and then focus on a quality user experience. Let’s move to mistake number two, a segmented approach to SEO. I call this the bento box
Let’s move to mistake number two, no proper planning in the navigation of the site. Content are not categorized and everything is messy. This is bad not only for Google but for user experience and today if they customer is not happy with your site, they will get out fast. When they do that, they create an unhealthy bounce rate which in returns tells Google your site is not fun to be at.
Mistake 2 – Focusing only Design Rather than Customer Experience
Mistake 3 – Caught up on the Latest SEO Trends
Now, mistake number three is about worrying too much about SEO trends. Around 2005, SEOs lost focus and spent countless hours editing their content for the optimal keyword density, meaning keywords per page.
Not a great use of their time. Instead, they could have better spent their time making their content readable, compelling, and informative. I’m sure you have a long list of tasks for your site. Try to avoid the SEO trends, and instead prioritize the tasks that will bring lasting value.
Let’s Focus on Good SEO Practices
But make sure your content includes the keywords people actually search for. Three, be smart about your tags, title tags and meta-description tags, and your site architecture. Four, sign up for email forwarding in Webmaster Tools. This allows important messages from Google, such as notifications for crawl issues, to be forwarded directly to the inbox you check regularly, whether that’s your work account inbox, Yahoo, or Gmail. Five, attract buzz. This helps bring natural links, great reviews, votes, +1s, and follows.
If you want to read more about SEO, you can always download the authority Google's SEO Guide.
Expected Learning Outcomes
- Understand the Mechanics of Search
- Brainstorm, Research, and Implement a Keyword Strategy
- Differentiate Between Solid SEO Tactics and Ones that Bend or Break the Rules
- Wield Both On-Page & Off-Page OptimizaBon Techniques
- Engage in Powerful Content Marketing Strategies
- Conduct Link-Building Campaigns
- Leverage the Power of Social Media for SEO
- Develop a Complete Understanding for Ranking at the Top of Google’s Search
Targeted Participants
Beginner’s with life knowledge of SEO
Intermediate Internet marketers looking to expand their toolset
Expert SEOs looking to refresh their knowledge in the field
Workshop Outline
Training Methodology/ Approach
- The use of technical and subject matter experts
- Relevant and concise course material for each participant
- Customized case studies, business simulations
- Extensive use of internet throughout course delivery
- Group discussions
- Whiteboard and flip chart