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When the concept of blogging arrived on the internet marketing scene every guru in town, and all of their brothers around the world, stampeded to the keyboard to start loading their websites with blog posts. Short informational blurbs that carried advertisements to their readers. Why? Because they worked! And they still work today.

Not as well perhaps as they did in those early days, but people still follow blog sites consistently – IF those blog entries contain useful content that the reader finds valuable, and helpful to his situation. In the early days of blogging you could get away with short bits of content that didn’t even relate to the product you advertised. That’s no longer true.

Now you need to write relevant articles of a minimum of 400 words (and 500 – 600 minimum work much better) that talk about how the product is going to improve the reader’s life, or in one way or another help the reader do something he wants (and/or needs) to do. Boring and meaningless content will send your business into the lava pits. Bloggers have become a source of fresh and interesting content for internet users across the world. The world of blogging constantly changes thanks to the never ending torrent of high value information that people just like you publish.The powerful thing about blogging is that anyone can contribute to it. You can start today with a relatively simple to learn blogging platform known as WordPress (WP).

Install the WP software (it’s free) on your website, and you’ll quickly be blogging away. Don’t dismiss WP as being no longer viable. The following companies use it today, because they realize the power it brings to their marketing efforts: The New York Times Yahoo’s Corporate Blog, CNN’s Political Ticker Sony Playstation Blog Southwest Airlines And that’s just a short list as an example; The WordPress platform is ideal for those large companies, because it provides them with a foundation on which they build their huge marketing blog activities